Purely Boys understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
- Information About Us
Purely Boys Limited, Registered in England and Wales under company number 08434806 and registered address:
For any data related concerns please address communications to:
Email address: firstname.lastname@example.org
- What Does This Notice Cover?
This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.
- What Are My Rights?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
The personal data that we use on this site including online ordering is set out in Part 5, below.
- What Are My Rights?
Under the GDPR, you have the following rights, which we will always work to uphold:
- The right to be informed about our collection and use of your personal data.
- The right to access the personal data we hold about you.
- The right to have your personal data rectified if any data is inaccurate or incomplete.
- The right to be forgotten, i.e. you can request that we delete, shred or otherwise dispose of any of your personal data that have retained.
- The right to restrict (i.e. prevent) the processing of your personal data.
- The right to object to our using your personal data for a particular purpose.
- The right to data portability. This means that you can ask for a copy of your personal data held by to re-use with another service or business in many cases.
- Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
- What Personal Data Do You Collect?
We may collect some or all of the following personal data (this may vary according to which of our services you use):
- Email Address
- Shipping Address
- Billing Address
- Phone Number
- Payment Details
- How Do You Use My Personal Data?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for one of the following purposes:
- Returning a contact request
- Supplying products
- Allowing you to manage your account
- Communicating with you regarding the supply or products / orders
- Supplying you with any data as part of a data access request
- Sending marketing material (where you have opted to receive such information, though you can unsubscribe or retract permission at any time)
Within the site there are various locations where you have the option to agree to join our mailing list, you can unsubscribe from our newsletter at any stage or you can request removal from out mailing list by getting in touch with our DPO.
You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with any and all obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
- How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
- Contact request submission data will be held for a period no greater than 3 months
- Order data will be held for a rolling period 2 years from when you last placed an order.
- Desensitised / sanitised (removal of your personal data) financial data about orders will be held for a period of 6 years from the end of the current financial year as is legally required.
- How and Where Do You Store or Transfer My Personal Data?
We will only store your personal data in the UK. This means that it will be fully protected under GDPR.
The security of your personal data is essential to us and we will always strive to protect your data, we take a number of important measures, including the following:
- Encrypted data transfer and storage
- Secure and restricted access to customer data
- Secure paper record shredding and digital data removal
- Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to the following important exceptions.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are ever involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
As referenced above, when placing an order on our website your data your payment information will be transferred to Stripe or PayPal through a secure encrypted connection.
When joining our mailing / newsletter marketing list, your details (Name and Email Address) will be transferred to MailChimp through a secure encrypted connection.
- How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can contact our DPO for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within 1 month from the date the request is received. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request.
- How Do I Contact You?
To contact our DPO about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
(for the attention of Data Protection Officer)
Email address: email@example.com
What are cookies?
To order products, you need to have cookies enabled – see the section on Managing cookies. If you don’t wish to enable cookies, you’ll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but see Managing cookies for help to turn them on should you need to.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (1) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (2) to disable existing cookies; or (3) to set your browser to automatically reject any cookies. However, please be aware that if you disable or reject cookies, some features and services on our sites may not work properly because we may not be able to recognise and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.
Please note that cookies can’t harm your computer. We don’t store personally identifiable information such as credit card details in cookies we create.
Understand and save users’ preferences for future visits.
Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
Instructions for blocking or allowing cookies in popular web browsing software
- Third Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
We use Google Analytics (GA) on this website, no data stored in the GA data can identify you as an individual, it collects device data (operating software, screen resolution, browser type and other basic device information) and uses this to track device interaction on the site. This data is used to establish where improvements with site structure and services can be made. We will never share this data with any parties other than Google, whom are only involved as it is the data processor and hosts the platform by which we can access the data.
- Changes to this Privacy Notice
Any changes will be made available via this page on the website, so please check back regularly, we will always start this document with the last update date.